Here’s some good news if you’re generating income from Facebook and Instagram content. According to a statement made by Meta, it won’t take a percentage of your sales for one more year. Meta claims that until 2024, creators will be able to keep 100% of their earnings in a new effort to entice you away from TikTok.
Yesterday, Meta’s CEO Mark Zuckerberg posted the company’s choice on Facebook. More options for producers to monetize their work on Facebook and Instagram, according to him. Facebook and Instagram will first wait until 2024 before sharing any earnings.
Paid online events, subscriptions, badges, and bulletins are just a few of the ways producers can earn money. So, rather of splitting these revenues with Meta until 2024, you will receive them completely.
Additionally, artists will be able to increase subscribers’ access to the paid-for content. They will be able to grant access to subscriber-only Facebook Groups to the paying subscribers on other platforms thanks to Meta.
Speaking of growth, Meta also aims to open up the platform’s revenue potential to additional creators. Facebook Stars, the platform’s video monetization initiative, is now accessible to more qualified producers.
Digging In More Details
More developers will be able to participate in the Reels Play Bonus program. They will also be able to cross-post their Instagram Reels to Facebook and get money from them there.
It’s no longer a mystery that this is another move by Meta to try and entice users away from TikTok. Even while the compensation was reportedly reduced by 70% this year, the company previously gave authors up to $35,000 extra for using Reels.
In response, TikTok adopted its own enticing tactic and chose to distribute ad money with creators. I suppose TikTok has the next move after the most recent updates to Meta’s platforms. I’ll start making popcorn.