Google, owned by Alphabet Inc., announced on Thursday that it had stopped selling internet advertising in Russia, a restriction that applies to search, YouTube, and third-party publishers – Reuters.
Following Russia’s invasion of Ukraine, the world’s leading seller of online ads by revenue took a similar hold in Russia, as did Twitter Inc. and Snap Inc.
“We’re stopping Google ads in Russia due to unprecedented circumstances,” the company said in a statement. “The situation is rapidly changing, and we will continue to provide updates as needed.”
Google had previously prohibited Russian state-funded media from using its technology to acquire or sell ads. It had also cited its sensitive events policy, which prohibits marketing that aims to profit from the war, with the exception of anti-war or protest advertisements.
On Monday, Russia’s communications regulator, Roskomnadzor, ordered Google to stop running ads that contained false information regarding Russian military and civilian losses in Ukraine.
According to the Wall Street Journal, the regulator instructed Google on Thursday to stop distributing YouTube ads with “false political information” about Ukraine in order to “misinform the Russian public” about current events.
In the past, Moscow has punished or blocked access to services that do not comply with its demands.
Last year, Google was fined more than 32 million roubles for content offences.
According to the SPARK business database, Google’s turnover in Russia in 2020 will be 85.5 billion roubles ($790 million).
When designing websites to work well on multiple devices, there are two main options -…
Image optimization is the process of reducing the file size of images to improve website…
UX and UI design optimize how users interact with websites and apps. Incorporating them into…
Responsive web design makes sites adapt to any device. Adding it strengthens marketing results more…
Mobile advertising now saturates apps and websites generating over $300 billion annually. The precision promised…
Automation conjures dystopian images of mass unemployment as robots become prominent across industries. But do…